In an age where people's attention spans are becoming increasingly shorter, video content has proven to be a powerful medium to keep users engaged. According to studies, video content is 50 times more likely to drive organic search results compared to text-based content, making it an invaluable asset for SEO. When you captivate your audience with compelling video, you're not just increasing user engagement; you're also making Google take notice.

I recently wrote a deep dive article into this whole subject 

How to Use Video Content for SEO in Small Businesses: A Step-by-Step Guide